My Blackberry Storm 2 is several years old – ancient by smartphone standards. There are several business applications I’d like to run that require a newer operating system than the Storm 2 supports. As a result, I’m starting to pay close attention to what products are available to replace it.

I was surprised to learn that the latest version of Microsoft Windows Phone mobile operating system is getting impressive reviews. Yes, I’m impressed when Apple fanatics I know and respect are giving a Microsoft product praise.

Microsoft's Windows Phone operating system offers something totally unique in 2012.
From a marketing technology perspective, the three main reasons I’m interested in this turn of events for Microsoft are:

1. Compatibility

ALPS is a company that relies on Microsoft business technology. I’m excited about Microsoft Windows Phone’s compatibility and integration with other Microsoft products. I’m interested in eventually having a PC, a mobile device, and a tablet running versions of the same operating system.

2. Options

I like to see choices in the market and I’ve started to feel a little claustrophobic with mobile operating systems limited to Google’s Android or Apple’s iOS. Competition generally brings out the best in companies, so it will be interesting to see what innovation Microsoft Windows Phone sparks.

3. Improvement

Microsoft has had many opportunities to observe its competition and borrow pages out of other company’s technology playbooks. At the same time, it has managed to create a unique approach with this product. This, in combination with great reviews, tells me Microsoft is learning and trying to overcome some of its past mistakes.

My mobile network carrier is Verizon. It will be a couple months before it offers Microsoft Windows Phone on the latest hardware. I have some time to keep my eyes on the reviews, but from what I’ve seen so far, I’m looking forward to it. I’m also excited about what this might mean for tablet options and availability.

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